Growth and Retention Projects

Data-driven design that leads to results

tl;dr

These are a few examples of the type of growth projects that I have led at Houzz. Working with a cross-functional team, we broke down the user funnel into different stages and came up with targeted projects to improve conversion at each stage of the funnel. The designs below are shown for only one platform, but I completed and implemented designs for each across different platforms.

My Role

As a lead design on the growth team, I worked cross functionally with 2 Product Managers, 10 Developers, and 1 Product Marketing Manager in the same Palo Alto office. I also worked closely with 6 iOS and Android Developers in our Tel Aviv office throughout these projects.